We are updating per-message pricing for WhatsApp template messages, effective with your July 2026 billing. These changes reflect updates to Meta's underlying per-message rates.

> Service conversations remain FREE in all markets. Most markets see no change.

💰 Rate updates

• Italy (Marketing): $0.0726 → $0.0835
• Saudi Arabia (Marketing): $0.0478 → $0.0526
• Spain (Marketing): $0.0646 → $0.0742
• United Kingdom (Marketing): $0.0555 → $0.0667
• Pakistan (Utility): $0.0057 → $0.0105
• Turkey (Utility): $0.0056 → $0.0009 (down more than 80%)

🌍 New named markets

Six markets now have dedicated rates instead of billing under a regional "Rest of" rate:

• Hong Kong: Marketing $0.0769, Utility $0.0273 (previously Rest of Asia Pacific)
• Singapore: Marketing $0.0769, Utility $0.0168 (previously Rest of Asia Pacific)
• Hungary: Marketing $0.0903, Utility $0.0368 (previously Rest of Central & Eastern Europe)
• Poland: Marketing $0.0384, Utility $0.0128 (previously Rest of Central & Eastern Europe)
• Romania: Marketing $0.0903, Utility $0.0305 (previously Rest of Central & Eastern Europe)
• Qatar: Marketing $0.0358, Utility $0.0126 (previously Rest of Middle East)

> Highlight: Poland Marketing drops 57% vs the old regional rate. Hong Kong, Singapore, Hungary, Romania, and Qatar see higher Utility rates than their previous regional bucket.

📋 Full rate card (USD per message, effective July 2026)

• Argentina: Marketing 0.0649, Utility 0.0273
• Brazil: Marketing 0.0656, Utility 0.0071
• Chile: Marketing 0.0933, Utility 0.0210
• Colombia: Marketing 0.0131, Utility 0.0008
• Egypt: Marketing 0.0676, Utility 0.0038
• France: Marketing 0.0902, Utility 0.0315
• Germany: Marketing 0.1433, Utility 0.0578
• Hong Kong: Marketing 0.0769, Utility 0.0273
• Hungary: Marketing 0.0903, Utility 0.0368
• India: Marketing 0.0124, Utility 0.0015
• Indonesia: Marketing 0.0432, Utility 0.0263
• Israel: Marketing 0.0371, Utility 0.0056
• Italy: Marketing 0.0835, Utility 0.0315
• Malaysia: Marketing 0.0903, Utility 0.0147
• Mexico: Marketing 0.0320, Utility 0.0089
• Netherlands: Marketing 0.1677, Utility 0.0525
• Nigeria: Marketing 0.0542, Utility 0.0070
• Pakistan: Marketing 0.0497, Utility 0.0105
• Peru: Marketing 0.0738, Utility 0.0210
• Poland: Marketing 0.0384, Utility 0.0128
• Qatar: Marketing 0.0358, Utility 0.0126
• Romania: Marketing 0.0903, Utility 0.0305
• Russia: Marketing 0.0842, Utility 0.0420
• Saudi Arabia: Marketing 0.0526, Utility 0.0112
• Singapore: Marketing 0.0769, Utility 0.0168
• South Africa: Marketing 0.0398, Utility 0.0080
• Spain: Marketing 0.0742, Utility 0.0210
• Turkey: Marketing 0.0114, Utility 0.0009
• United Arab Emirates: Marketing 0.0524, Utility 0.0165
• United Kingdom: Marketing 0.0667, Utility 0.0231
• North America: Marketing 0.0263, Utility 0.0036
• Rest of Africa: Marketing 0.0236, Utility 0.0042
• Rest of Asia Pacific: Marketing 0.0769, Utility 0.0119
• Rest of Central & Eastern Europe: Marketing 0.0903, Utility 0.0223
• Rest of Latin America: Marketing 0.0777, Utility 0.0119
• Rest of Middle East: Marketing 0.0358, Utility 0.0096
• Rest of Western Europe: Marketing 0.0622, Utility 0.0180
• Other: Marketing 0.0634, Utility 0.0081

> Service conversations are FREE in every market.

✅ What you need to do

• Nothing. The new rates apply automatically to messages sent from July 2026 onward.
• Resellers: If you resell WhatsApp to your clients, review your markups for the changed markets above.

❓ FAQ

• Why are prices changing? Meta periodically updates its per-message rates by market. Our pricing follows Meta's rate card.
• Does this affect Service conversations? No. Replies within the 24-hour customer service window remain free in all markets.
• Does this affect my WhatsApp subscription fee? No. This only affects per-message charges for Marketing and Utility template messages.